Chelsea FC

Before the seemingly unlimited generosity of Roman Abramovich swelled the coffers at
Stamford Bridge, Chelsea FC were as keen as all other leading organisations to explore
other sources of revenue streams.

JWDC developed a Brand Identity and Promotional Pack entitled The Chelsea Style which
endorsed a new marketing initiative to increase Corporate Hospitality sales, revenue from
the lease of Executive Boxes and Sponsorship within the club.

Though this initiative proved very successful we cannot claim any share of the glory for the
football team’s sustained success in recent years!...